15 Cruelty-Free Makeup Brands With Bomb Vegan Options


One popular makeup brand, *cough* NARS *cough*, fell into hot water last week when it was revealed that the brand lost their cruelty-free status because they started selling their cosmetics in China.

China has a law that demands all international cosmetics sold there must be tested on animals, which is ridiculous, and this announcement made a ton of consumers stop purchasing their cosmetics.

Looking for new makeup that is still going to leave you fierce and fabulous but all without harming animals? These brands are all cruelty-free and not owned by a parent company that tests on animals. Not all are vegan, though. Curious about the difference?

Cruelty-free means that there is no animal testing done to create the product in any way, shape, or form. While vegan always means cruelty-free, the opposite isn’t always true.

Vegan means that there are no animal products in the makeup whatsoever, and most brands will include a list of options that are both vegan and cruelty-free. Many brands are cruelty-free and have a substantial amount of vegan options, but it does not include all of their products.

Happy shopping!

1. Kat Von D

Kat Von D announced in 2015 that she was working with her team to make her entire collection vegan, and until then, she has a growing guide to all of her vegan products. She herself is vegan, and has saidthat is a huge motivator to make her makeup completely cruelty-free.
Instagram | @katvondbeauty

2. Inika Organic

Inika is one of the most popular vegan brands and boasts being vegan, natural, halal certified, cruelty-free, and certified organic. Talk about impressive! Their collection includes everything from foundation to lipstick to highlighters and everything in between.
Instagram | @inikaorganic

3. e.l.f.

Last year, e.l.f. shook the entire vegan nation when they announced that everything in their line was now 100% vegan. Yes, our favorite bargain brand — where we can score a killer foundation for less than $10 and a pigmented lipstick for less money than a latte — is cruelty-free and vegan! Feel even better about saving money on makeup!
Instagram | @elfcosmetics

4. Anastasia Beverly Hills

Infamous for their amazing brow products, their best products like Dipbrow, Brow Wiz, and Perfect Brow Pencil are all vegan! Brows on fleek without animal byproducts.

Check out a list of their vegan-friendly products.

5. Wet n Wild

Wet n Wild is that drugstore brand that is dirt cheap and continues to surprise us with some of the smoothest shadows, pigmented lipsticks, and radiant highlights.

Slay without spending a lot! Not all of their products are vegan, but they have said that they are working to make that so.

Instagram | @wetnwildbeauty

6. Hourglass

Looking for a major summer glow-up? Hourglass has a ton of top-of-the-line highlighters, blushes, and bronzers, most of which are vegan! This includes their Ambient Lighting Palette, pictured below, which will make you look like a glowing summer goddess.
Instagram | @hourglasscosmetics

7. Obsessive Compulsive Cosmetics

OCC is a splash of color in the cosmetics world, one of the original brands to have liquid lipsticks, along with fun glitter, and vivid eyeshadow colors. Best of all? Their entire line is vegan, and internationally certified by PETA!
Instagram | @occmakeup

8. Milk Makeup

Milk makeup has a minimal, cool girl vibe, and a lot of their best-selling products are vegan. People have raved about their blur stick as well as the matcha cleanser, toner, and hydrating oil, which all come in convenient roll-up packaging and are all vegan!
Instagram | @milkmakeup

9. Pacifica

Pacifica is an all-vegan line that does makeup and a whole lot more. Their line includes a full range of cosmetics, along with skincare, body products, hair care, perfume, candles, and more!
Instagram | @ilovepacifica

10. CoverFX

CoverFX is one of the most popular brands on the market right now, with cult-favorite products like their Custom Enhancer Drops, which can be used alone or with moisturizers or foundations to create the ultimate glow.

These are all vegan, along with the rest of their products! It’s one of the few mainstream brands to be completely cruelty-free and vegan!

Instagram | @coverfx

11. Colourpop

Colourpop has gotten the reputation for beating out the high-end brands, specifically with their liquid matte lip colors, for a fraction of the price. Not all of their products are vegan, but a lot of them are!
Instagram | @beeauty_b

12. EcoTools

Makeup brushes aren’t something that a lot of people think of when it comes to being vegan, but a lot of brushes are made with animal hair.

EcoTools aren’t, boasting a completely vegan line of soft, durable makeup brushes sold at the drugstore!

Instagram | @ecotools


13. Lush

Lush is one of the most forward-thinking brands, with all vegetarian products, a ton of vegan options, a super charitable philosophy, and a recent announcement that soon, their product packaging will be made of ocean plastic. Most of their cosmetics, including the fierce blue eyeliners swatched below, are vegan.

Check out their makeup. Each vegan product will have a “V” in the product description!

Instagram | @lushderby

14. Pixi

Pixi has some of the cutest packaging around, with a light green signature color and bright, colorful, cute cosmetics. Most of their products are free of animal-derived ingredients, making them a great option for vegans who beat their face often.
Instagram | @pixibeauty

15. BH Cosmetics

BH Cosmetics isn’t all vegan, but have a super long list of vegan cosmetics, including their Carli Bybel Deluxe Palette! This palette is from a collaboration with beauty blogger Carli Bybel, and has shimmer and matte shadows as well as shimmer highlights.
Instagram | @bhcosmetics
For more info, check out this list of 101 Cruelty-Free Makeup Brands. However, be sure to research each one for their vegan options, as not everything in their collection is!

What’s your favorite cruelty-free makeup? Be sure to SHARE in the COMMENTS and let us know!